Around the start of this year I was laid off from my studio job, and by the start of February I had decided – possibly in a fit of madness – to become a full-time independent game developer. So far it’s been going well, but recently I’ve begun to think more about self-promotion. It’s no secret that the market for games is incredibly crowded and it’s difficult to get an individual game noticed, so a sensible approach would be to start putting myself and my work out there from an early point and begin building a proper online presence.
Unfortunately, I find this quite difficult.
Although some former colleagues of mine may be surprised to hear it, I’m naturally a very introverted person; the idea of publicly discussing my life and my work fills me with a sense of anxiety which is tough to overcome. I figure that millions of people blog all the time so it shouldn’t be a big deal, but the fear of criticism or ridicule can be overwhelming for me. I often worry that I’m not as knowledgeable as I should be, that I lack original ideas, or that I’m just plain wrong about things, so my instinct is to avoid saying anything that will confirm it to others. As is the case with many fears, the best way for me to deal with these ones is probably to simply confront them directly, so I’d better get on with putting myself out there. Continue reading “A time-limited self-promotion”